Eiscafe Pinocchio Rebrand

Rebranding | Student Project

 

Eiscafe Pinocchio Logo (Animated).gif
 

Eiscafé Pinocchio is an Italian, family run gelato shop in Bregenz, Austria. The café serves house made gelato, Italian coffee, and select cocktails. Located in the heart of Bregenz’ pedestrian zone, it is a popular spot for locals and tourists alike. 

 
 
 
Eiscafe-Pinocchio-Icecream-(low-contrast).jpg
 
 
 

Patterns & Colors

The color palette is inspired by the gelato flavors served. The brand’s patterns are based on the logo, as well as patterns commonly seen on window shutters throughout Bregenz. 

Color Palette.png
 
 
Bregenz Chevron Pattern
Pinocchio Chevron Pattern (yellow)
Eiscafe Pinocchio 2018-28.jpg
Eiscafe Pinocchio Logo Pattern (pink).jpg
Pinocchio Navy Chevron Pattern.jpg
Pinocchio logo Pattern (multi)
 
 
Pinocchio-Business-Cards.jpg
 
 
IceCreamCones&Cups.jpg
 
 
Eiscafe Pinocchio Cup & Cone.jpg
 
 
Eiscafe Pinocchio Storefront