Piper Aircraft Rebrand

Rebrand | Identity | Student Work

 

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Piper Aircrafts is a manufacturer of general aviation aircraft. As a part of my Identity Systems class, I created a hypothetical rebrand of the company.

 
 
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The company's history and nostalgia stems from the creation of the Piper Cub, which I used as inspiration for the new logo. 
I also used the Cub’s iconic yellow as the brand’s primary color.

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Check out the full brand manual below!