Slab Serif Exhibition
Exhibit Design | Group Project | Student Project
This project is a hypothetical exhibition on the history of slab serif typefaces.
A group project, the goal was to make a typically “boring” topic, like typeface history, and make it interesting to non-designers.
The design of the exhibition was inspired by the
stacked newspaper headlines slab serifs were created for.
Our title panel gives a brief history of the slab serifs, or Egyptians, and each
succeeding panel goes into depth on a specific slab serif. We chose Clarendon,
Rockwell, and Archer specifically because they show a broad range of slab serif
characteristics and come from 3 different centuries.
The back of the title panel features examples of slab serifs being used as logos,
on magazine covers, etc. The other panels feature a pattern made from the
typeface, as well as a deconstruction of features of the type. The bottom of each
panel shows the skyline of the city in which that typeface was created.
Collaborative project with Kylie Henderson and Sam Morrell