Slab Serif Exhibition

Exhibit Design | Group Project  | Student Project

Slab Serif Panels (flat)
 

This project is a hypothetical exhibition on the history of slab serif typefaces.
A group project, the goal was to make a typically “boring” topic, like typeface history, and make it interesting to non-designers. 

 
Our group began with research, sketches, and a lot of feedback from our peers.    

Our group began with research, sketches, and a lot of feedback from our peers. 

 

The design of the exhibition was inspired by the
stacked newspaper headlines slab serifs were created for.  

 
 
Slab-Serif-final-product.jpg

Our title panel gives a brief history of the slab serifs, or Egyptians, and each
succeeding panel goes into depth on a specific slab serif. We chose Clarendon,
Rockwell, and Archer specifically because they show a broad range of slab serif
characteristics and come from 3 different centuries.  

 
 
Back view 

Back view 

The back of the title panel features examples of slab serifs being used as logos,
on magazine covers, etc. The other panels feature a pattern made from the
typeface, as well as a deconstruction of features of the type. The bottom of each
panel shows the skyline of the city in which that typeface was created. 

 
 
Title Panel
Artboard 1 copy.jpg
Rockwell Panel
Archer Panel
 
Exhibit-with-girl-for-scale.jpg
 

Collaborative project with Kylie Henderson and Sam Morrell